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![]() Businesses on the Internet share a kind of equality that Brick and Mortar businesses do not. When a visitor arrives at a website, they really have no idea how large or small that company may be. In the Brick and Mortar world, it is easy to distinguish between the two--the larger will have the bigger store, flashier advertising, and a more expansive inventory. On the Internet however, small companies can project an uncharacteristically large presence by creating and properly promoting their web sites. While the Brick and Mortar retail world is consolidating and merging towards giant discount oriented retailers, the Internet is teeming with thousands of small, successful companies who might not otherwise be able to compete, or even start-up, in the Brick and Mortar world. free web site, Web Marketing. e marketing
What are Keywords? They are the words you think people searching for your site are going to type in to their search engine queries. These are the words you optimize your web pages for. Ideally the keywords are contained in the title, description, heading and meta tags of a page. What is Link Popularity? It is quite simply the number of websites linking to yours. Link popularity is one of the search engines responses to the challenge of continuously delivering relevant links to their users. The concept is based on the theory that the more links a site has to it the better the site is. Not all links are judged by the search engines as being equal, those that are relevant to your site hold more weight, for example links from other web design companies or search engine optimizers would be judged more important for this site than links from say engineering firms and music sites. A search engine also penalize the use of link farms and sites that appear to be linked to yours just to gain link popularity. What is Spam Search engine SPAM is when a search engine consider you to be flooding their data bases by submitting too many pages too often or by submitting the same pages again and again. Other forms of SPAM include pages that contain meta tags that have nothing to do with the actual page, and submitting the same exact page from different addresses. e marketing. Web Marketing
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